The Korean Foundation produced "Korean Arts and Lifestyle,” a ary series to help international viewers understand traditional and contemporary Korean culture. The first 50-minute segment is scheduled to air March 7-13 on Arirang TV’s global networks and will reach viewers on all continents. Titled “The Dynamic Culture of Contemporary Korea,” the opening segment emphasizes the dynamism of the Korean people, as evinced most memorably in scenes of passionate street cheering during the 2002 FIFA World Cup in Seoul. The show, to air at least four times on each network, will bring a newbie audience face to face with samulnori percussion music, a modern take on traditional peasant music; the acclaimed nonverbal percussion performance Nanta; and the unprecedented interest in Korean pop culture throughout Asia known as the “Korean wave.” The broadcasting schedule in local time is as follows: Seoul March 7 (Mon) 20:00 March 9 (Wed) 15:00 March 12 (Sat) 00:10 March 13 (Sun) 18:10 Hong Kong March 7 (Mon) 20:00 March 8 (Tue) 12:30 March 9 (Wed) 00:10 March 10 (Thu) 03:30 March 13(Sun) 15:00 New Delhi March 7 (Mon) 17:30, 21:40 March 8 (Tue) 10:00 March 9 (Wed) 21:40 March 10 (Thu) 01:00 March 13 (Sun) 12:30 GMT/UTC March 6 (Sun) 12:00 March 7 (Mon) 04:30 March 8 (Tue) 16:10 March 9 (Wed) 19:30 March 13 (Sun) 07:00 Auckland March 7 (Mon) 00:00 March 8 (Tue) 16:30 March 9 (Wed) 04:10 March 10 (Thu) 07:30 March 13 (Sun) 19:00 Buenos Aires March 8 (Tue) 21:30 March 9 (Wed) 02:40, 07:10, 12:10 March 10 (Thu) 19:30 March 12 (Sat) 09:10 New York March 8 (Tue) 19:30 March 9 (Wed) 00:40 05:10 10:10 March 10 (Thu) 17:30 March 11 (Fri) 07:10 Mexico City March 8 (Tue) 18:30, 23:40 March 9 (Wed) 04:10, 09:10 March 10 (Thu) 16:30 March 12 (Sat) 06:10