KOREA FOUNDATION

Korean cinema enjoys global popularity thanks to the solid structure of films’ stories, among other things, according to the 2021 Global Hallyu Survey. The superb structuring was cited by 31.1 percent of the surveyed people, followed by the indirect experience of Korean life and culture, picked by 25.2 percent, and the attractive features of the actors, cited by 24.1 percent.

With regards to music, 33.2 percent of the respondents pointed at the addictive choruses, 30.6 percent at the appealing appearance and style of K-pop singers and groups; and 25.7 percent at their remarkable performances.

Korean Cultural ContentFilmMusic Popularity Factors